Great success for the launch of the Consortium in Milan last March. The adv campaign was supported by several events, in order to stress the quality and to raise the awareness around the Tuscan IGP extra virgin olive oil.
Two important happenings are held in Milan, where the Consortium had a main role : “Cibo a Regola D’Arte”Food at the Triennale of Milano and Museum of Science and Technology, and an event in the cool venue/restaurant God Save The Food located in Via Tortona.
Both of them showed in two different ways, how the extra virgin olive oil protected by the Consortium Toscano IGP, can be used in several fields. Through tasting, round table, conference and show cooking, the Consortium showed how to educate the consumer about the meaning of extra virgin olive oil.